A Case Study in Growth and Visibility.
The Problem
Optimal Recovery Physiotherapy, a dedicated physiotherapy clinic, was struggling to attract new patients in a competitive market. Their existing website lacked a strong brand identity and failed to capture the essence of their services. Additionally, the website wasn’t optimized for search engines, leading to low organic search visibility.
The solution
One-Up Zone Marketing developed a comprehensive strategy to revitalize Optimal Recovery’s brand identity and boost its online presence. Our focus was to attract new patients seeking physiotherapy services in their area.
Scope of work.
- Brand Identity Development: We created a new logo that conveyed a sense of healing, movement, and professionalism. A calming colour palette and clear typography were implemented to create a consistent and trustworthy brand image.
- Website Design and Development: We designed a user-friendly website showcasing Optimal Recovery’s physiotherapy services and team. The website was built with a focus on patient education and trust-building, featuring clear descriptions of treatments and patient testimonials.
- SEO Optimization: Our SEO specialists conducted keyword research to identify relevant search terms used by potential patients seeking physiotherapy services. We optimized Optimal Recovery’s website content and implemented best practices to improve organic search ranking and attract qualified leads searching for local physiotherapy options.
Since working with 1-Up Zone, my physiotherapy practice has dramatically increased in new patients. Their organic search marketing strategy puts us on the first page of Google for local searches, and their website design makes it easy for potential patients to understand our services and book appointments online.
– Reza Hormozi (Optimal Recovery Physio)